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A Versa-Letter from Valparaiso

My Versa-Letter from a recent trip to Valparaiso is up on the Revolution Apparel blog.

Image may be NSFW.
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Shannon and Kristin launched Revolution Apparel with a Kickstarter campaign to fund the first run of Versalettes. The Versalette can be worn in dozens of different ways, as demonstrated in this video.

Image may be NSFW.
Clik here to view.

The fabric is recycled, the Versalettes are sustainably and ethically made in the USA  (which isn’t common in the fashion industry) and these girls have taken great care to source thread, buttons, drawstrings, and everything else from the very best suppliers. It’s the ideal piece for a woman with minimalist sensibilities who doesn’t want to wear the same thing all the time! I’m a huge fan.

When Tara Gentile asked on Twitter: “Which three companies have most shaped the way you think about business?” (I don’t remember the exact words, but that was the idea.) Revolution Apparel was first on my list. I love their approach: transparent, positive, sustainable, and multifunctional.

For the record, the other two companies on my list were Starbucks — for the way it’s consistent in all its locations, but also customized for each culture and each customer — and Patagonia — for its commitment to long-term, practical, high-quality products for loyal “dirtbags” (yes that is the word Patagonia uses to describe its people. I learned this in Let My People Go Surfing, Yvon Chuinard’s inspiring memoir.)

Back to Revolution Apparel. Here’s a collage I made when my Versalette arrived here in Chile. Thanks Mom for the special delivery!

Image may be NSFW.
Clik here to view.

If you want one, subscribe to their updates, since they occasionally put a limited number of Versalettes on sale — and they sell out within hours.

The post A Versa-Letter from Valparaiso appeared first on Leslie Forman.


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